Nurrosidah, A., Djatmika, E.T. and Dewi, T.S. 2025. Exploring the Role of Perceived Value and Customer Attitude in Co-Branding: Impact on Purchase Intention for Somethinc Cosmetics X Bittersweet by Najla. Journal of Applied Business, Taxation and Economics Research. 4, 3 (Feb. 2025), 445–458. DOI:https://doi.org/10.54408/jabter.v4i3.365.