Nashiroh, A.A.S. , Sudarmiatin, S. and Hermawan, A. 2025. Storytelling Marketing and e-Wom: Effects On Purchase Decision Through Brand Image (HMNS Parfume Users). Journal of Applied Business, Taxation and Economics Research. 4, 5 (Jun. 2025), 751–767. DOI:https://doi.org/10.54408/jabter.v4i5.425.