Nashiroh, A. A. S. ., Sudarmiatin, S., & Hermawan, A. (2025). Storytelling Marketing and e-Wom: Effects On Purchase Decision Through Brand Image (HMNS Parfume Users). Journal of Applied Business, Taxation and Economics Research, 4(5), 751–767. https://doi.org/10.54408/jabter.v4i5.425