HISKIAH, Hiskiah; AQSA, Muhammad; MAZUDI, Edi. The Influence of Media Marketing Social to Generation Z Purchase Decisions Through Brand Engagement and Personalization on Brand Planet Surf in City Palopo. Journal of Applied Business, Taxation and Economics Research, [S. l.], v. 5, n. 5, p. 987–1002, 2026. DOI: 10.54408/jabter.v5i5.612. Disponível em: https://equatorscience.com/index.php/jabter/article/view/612. Acesso em: 3 nov. 2026.