VAIRANA, Aiska; HAMID, Ramad Solling; PATRA, I Ketut. The Role of Artificial Intelligence, Virtual Influencers, and Chat Bots In Improving Generation Z Customer Experience on Social Media Platforms. Journal of Applied Business, Taxation and Economics Research, [S. l.], v. 5, n. 6, p. 1027–1040, 2026. DOI: 10.54408/jabter.v5i6.624. Disponível em: https://equatorscience.com/index.php/jabter/article/view/624. Acesso em: 3 nov. 2026.