Carandy, Jeany Aurieal Liberty, and Citra Kusuma Dewi. “Demystifying Digital Influence: TikTok and E-WOM in Shaping Purchase Intention via Brand Equity”. Journal of Applied Business, Taxation and Economics Research 4, no. 6 (August 9, 2025): 910–927. Accessed August 29, 2025. https://equatorscience.com/index.php/jabter/article/view/443.