Hiskiah H, Aqsa M, Mazudi E. The Influence of Media Marketing Social to Generation Z Purchase Decisions Through Brand Engagement and Personalization on Brand Planet Surf in City Palopo. JABTER [Internet]. 2026 Jun. 10 [cited 2026 Sep. 2];5(5):987-1002. Available from: https://equatorscience.com/index.php/jabter/article/view/612