MOVE: Journal of Community Service and Engagement

Food Safety Training Through Nutrition Education and the Dangers of Plastic Packaging for Parents of Students at PKBM An-Nur Jakarta

Imawati Eka Putri — 2025-07-11

The indicators of food products quality are assessed by ingredients and packaging. This community partnership program activity aims to train parents of students at PKBM An-Nur East Jakarta to be able to read and understand the contents of food packaging labels such as nutritional information, production codes, expiration dates, halal logos, composition, and food packaging codes that are useful for parents of students in preparing their children's nutritional needs. This program began with the provision of a pre-test, education using lecture techniques to 50 participants (parents and teachers), filling out a post-test, and evaluating activities. There was an increase in the average post-test score (87) compared to the pre-test score (61). Lecture techniques and providing realistic examples effectively increased parents' understanding of food safety and reading nutrition labels at PKBM An-Nur Jakarta.

Peningkatan Kualitas Pelaku UMKM pada Era Digital melalui Pelatihan Pengembangan Merek Dagang (Brand) UMKM di Kelurahan Kembangan Selatan

Muhammad Syah Irsan Ratu Putra — 2025-07-11

Indonesian economy continues to grow positively amidst increasingly uncertain global conditions, including tariff wars initiated by the United States against several countries, as well as physical warfare in several regions that have disrupted global economic activity. The positive growth in Indonesia is driven by the MSME sector. South Kembangan is a densely populated urban village, with an estimated population of around 35,000 by 2024. Based on the national ratio of MSMEs to the population, an estimated 23%, or approximately 8,000 residents, of South Kembangan are involved in the MSME sector. A common problem faced by MSMEs is marketing, which is closely related to the brand of the products and/or services offered. A business's brand can directly influence product and/or service sales; a strong brand will increase sales, while a weak one will decrease sales. Therefore, the Faculty of Economics and Business of Mercubuana University, together with the South Kembangan Village, West Jakarta, DKI Jakarta, collaborated to conduct a Community Service Activity with the theme "Improving the Quality of MSMEs in the Digital Era." One of the topics was MSME Brand Development Training. The training aimed to develop and transform MSMEs, particularly in the South Kembangan Village, into financially and/or operationally superior MSMEs. Specifically, participants were expected to create and develop strong brands for their businesses.

Introduction to The Utilization of Digital Branding in SME Businesses in Sub-District of Kembangan Selatan

Orlin Cicilia — 2025-07-11

The business world must be thoroughly explored by businessman, especially in gaining market trust and maintaining it. The trust can be directly obtained through appropriate marketing and branding which is suitable with the characteristics of the business and the products sold. This community service initiative focuses on providing detailed explanations about the utilization of digital branding for SME businesses in the Kembangan Selatan sub-district. The objective of this community service initiative is to introduce the necessity for business owners to implement digital branding, ensuring that the market share they achieve is not limited to offline channels but also extends to online platforms. The outcomes of the community service activity are to ensure that SME owners participating in the activity gain a proper understanding of digital branding to develop appropriate marketing strategies for their product sales.