Societal Transformation Towards Self-Reliant MSMEs through an Empowerment Program for Aspiring Novice Entrepreneurs
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Abstract
This community service program aims to empower the residents of Cinangka Village, Serang Regency, to transform into independent beginner entrepreneurs through the development of soybean-based processed food products, particularly sweet flavored tempeh chips. This village has great potential due to abundant tempeh production and its geographical proximity to the Anyer Beach tourism area which attracts many visitors. However, the community's ability to process, manage, and market products remains limited. The lack of hygienic production skills, weak financial literacy, poor understanding of pricing, and low digital marketing capabilities are the main obstacles. The program was implemented through seven main activities: initial coordination and participant data collection, formation of the KRESA Group and production training, business management training, financial management and HPP calculation training, branding and digital marketing training, regular monitoring and mentoring through home visits to residents' houses, and final evaluation. The results showed improvements in participants' production skills, business management understanding, and digital marketing capabilities. This program successfully established the "KRESA" Beginner Business Group (Keripik Tempe Manis Aneka Rasa) as a foundation for sustainable local UMKM and opened marketing access to Anyer Beach tourists who prefer sweet snacks as typical souvenirs.
Keywords:
Community empowerment Micro small and medium enterprises Sweet tempe chips Business mentoringReferences
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