Enhancing MSME Sustainability through Financial Literacy and Financial Technology Adoption: Empirical Evidence from Serang City, Indonesia
DOI:
https://doi.org/10.54408/jabter.v5i1.534Keywords:
MSME Sustainability, Financial Literacy, Financial TechnologyAbstract
Business sustainability reflects the capability of a firm to continue operating, competing, and expanding in the long term. Among the factors that contribute to the sustainability of Micro, Small, and Medium Enterprises (MSMEs) are financial literacy and financial technology. This study aims to examine the extent to which financial literacy and financial technology influence the sustainability of MSMEs. The study population consists of MSMEs that have been operating continuously from 2019 to 2023 and are officially registered with the Department of Cooperatives, Industry, and Trade of Serang City. Using purposive random sampling, 63 MSMEs were selected as respondents. Primary data were collected and quantitatively analysed using the PLS-SEM approach to test the proposed hypotheses. The results indicate that both financial literacy and financial technology significantly and positively affect MSME sustainability.
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