Consumer Behavior in the Digital Era: A Bibliometric Analysis
DOI:
https://doi.org/10.54408/jabter.v5i4.598Keywords:
Bibliometrics, Consumer Behavior, The Digital EraAbstract
The development of digitalization influences consumer behavior, which in turn impacts the development of management and business sciences, which require study. This study aims to identify research themes on consumer behavior in the digital era, as discussed by researchers over ten years, from 2016 to 2025. The qualitative research method utilizes data from the Scopus website. Data are differentiated based on the number of articles per year, author, number of citations, and subject matter. Data analysis results from 31 articles in the fields of management, business, and accounting reveal that 12 articles, all of which closely discuss consumer behavior related to current digital applications.
Downloads
References
Abbas, A. F., Jusoh, A., Mas, A., Alsharif, A. H., Ali, J., Abbas, A. F., Jusoh, A., Mas, A., Alsharif, A. H., Abbas, A. F., Jusoh, A., Mas, A., Alsharif, A. H., & Ali, J. (2022). Cogent Business & Management Bibliometrix analysis of information sharing in social media Bibliometrix analysis of information sharing in social media. Cogent Business & Management, 9(1). https://doi.org/10.1080/23311975.2021.2016556
Effah, N. A. A., Asiedu, M., & Otchere, O. A. S. (2022). Improvements or deteriorations? A bibliometric analysis of corporate governance and disclosure research (1990–2020). Journal of Business and Socio-Economic Development, ahead-of-p(ahead-of-print). https://doi.org/10.1108/JBSED-10-2021-0142
Glänzel, W. (2003). Bibliometrics as a research field. Techniques, 20, 2005. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.97.5311&rep=rep1&type=pdf
Kumar, P., Sharma, A., & Salo, J. (2019). A bibliometric analysis of extended key account management literature. Industrial Marketing Management, 82(January), 276–292. https://doi.org/10.1016/j.indmarman.2019.01.006
Kurniawan, G., & Proyowidodo, A. (2023). Prosiding : Ekonomi Dan Bisnis Pengaruh Harga , Sistem Pembayaran E-Money , dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Gadget Pengguna Marketplace Tokopedia. Prosiding: Ekonomi Dan Bisnis, 3(2).
Lardo, A., Corsi, K., Varma, A., & Mancini, D. (2022). Exploring blockchain in the accounting domain: a bibliometric analysis. Accounting, Auditing & Accountability Journal, ahead-of-p(ahead-of-print). https://doi.org/10.1108/AAAJ-10-2020-4995
Merigó, J. M., Gil-Lafuente, A. M., & Yager, R. R. (2015). An overview of fuzzy research with bibliometric indicators. Applied Soft Computing Journal, 27, 420–433. https://doi.org/10.1016/j.asoc.2014.10.035
Murti, L. I., Maharani, A., & Pujiwati, A. (2024). Investigating Consumer Purchasing Decisions Of Convenience Products Nowadays: The Effect Of Customer’s Character, Pricing, And Digital Marketing. Jurnal Ekonomi LLDikti Wilayah, 4(2), 23. https://doi.org/10.54076/juket.v3i2.463
Sharma, P., Ueno, A., Dennis, C., & Turan, C. P. (2023). Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework. Computers in Human Behavior, 148, 107–913.
Singh, P., Khoshaim, L., Nuwisser, B., & Alhassan, I. (2024). How Information Technology (IT) Is Shaping Consumer Behavior in the Digital Age: A Systematic Review and Future Research Directions. Sustainability (Switzerland), 16(4). https://doi.org/10.3390/su16041556
Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2022). Trends in Influencer Marketing: A Review and Bibliometric Analysis. Journal of Interactive Advertising, 22(1), 1–27. https://doi.org/10.1080/15252019.2021.2007822
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Arum Wahyuni Purbohastuti, Muhammad Johan Widikusyanto, Widya Nur Bhakti Pertiwi, Lina Afifatusholihah, Fadhilah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This journal is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
