Development Strategy Group Craftsman in Serang


  • Elvin Bastian University of Sultan Ageng Tirtayasa
  • Muhammad Fakhrudin University of Sultan Ageng Tirtayasa
  • Widya Nur Bhakti Pertiwi University of Sultan Ageng Tirtayasa



economy community, swot analysis, craftmans, group business


Research objectives this is for formulate what strategies can be used for developing group craftsman gold in Serang. Group craftsman gold in Serang centered in Taktakan. During here. craftsmen depend on the order of the gold shop in Serang. Study this character descriptive qualitative with SWOT analysis. Research results put forward that for develop craftsman industry gold Taktakan. defensive strategy needed for minimize weaknesses and anticipate threat.


Download data is not yet available.


Endarwita. E. (2021). Linjuang Tourism Object Development Strategy through SWOT Analysis Approach. Scientific Journal of Edunomy. 5 (1). 641–652.

Luthfiyah. A.. Djamhur. F.. Melinda. R.. Rasyid. Y.. & Putri. AM (2021). SWOT Analysis to Improve Strategic Management in MSMEs (Study of Pani Sewing Business in Pekanbaru) . 5 (2). 3033–3041.

Narendra. PSA. & Ardani. IGAKS (2020). Silver Craft Business Development Strategy With Swot Analysis Method In Sss Silver Business. Udayana University Management E-Jurnal. 9 (10). 3506.

Nurmalasari. Y.. & Erdiantoro. R. (2020). Career Planning And Decisions: A Crucial Concept In Career Counseling Services. Quanta. 4 (1). 44–51.

Permadi. A. (2015). Carica Small Industry Development Strategy. Trail. 8 (1). 45–53.

Pertiwi. WNB. & Uzliawati. L. (2022). Convection Business Strategy during the Covid-19 Pandemic in Serang City. JMK (Journal of Management and Entrepreneurship). 7 (1). 1.

Purnomo. CAPN. & Murniawati. I. (2021). Production and Marketing Development Strategy of Fillet Fish Processing Business . 10 (1). 145–162.

Putra. LR. Mindarti. LI. & Hidayati. F. (2018). Strategy for Development of Micro. Small and Medium Enterprises (MSMEs) for Leather Craft Creative Economy in Magetan Regency (Study at the Industry and Trade Office of Magetan Regency). JPAP: Journal of Public Administration Research. 4 (1). 969–979.

Sushanti. Widyanti. & Irawan. (2017). Development of the Pearl. Gold. Silver (Mep) Craft Industry Cluster as a Shopping Tourism Area in Karang Pule Village. Sekarbela District. Mataram City. Digilib.Mercubuana.Ac.Id. (3). 141. Retrieved from http://

Swabawa. AP. Meirejeki. IN. & Pemayun. IDGA (2020). Development Strategy in Overcoming the Slowdown in Sales of Silver Handicrafts in Gianyar Regency. Warmadewa Management and Business Journal. 2 (1). 26–40.

Yulianto. HD. & Nasution. (2021). WARU SIDOARJO METAL PROCESSING INDUSTRY CENTER. 1978-2017. E-Journal of Historical Education. 10 (2).

Yurianto. Y. (2020). Analysis of Strategies and Development Programs for Micro Small Business Development in DKI Jakarta During the Covid 19 Pandemic With Ultrasound and SWOT Approaches. Jakarta Research Journal. 13 (2). 65–80.




How to Cite

Bastian, E., Fakhrudin, M., & Nur Bhakti Pertiwi, W. (2022). Development Strategy Group Craftsman in Serang. Journal of Applied Business, Taxation and Economics Research, 1(5), 462–471.