Marketing Management Training Through Social Media At Msme’s of Al Barokah Oyster Mushroom Cultivation Group in Serang Regency

Authors

  • Titis Nistia Sari University of Sultan Ageng Tirtayasa
  • Lina Affifatusholihah University of Sultan Ageng Tirtayasa
  • Firli Agusetiawan Shavab University of Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.54408/move.v1i6.116

Keywords:

Marketing Management, Social Media, Oyster Mushrooms

Abstract

Community service in the form of training  on  Marketing Management Through Social Media  at MSMEs of the Al Barokah Oyster Mushroom Cultivation Group in Serang Regency.  The implementation of the training given to members of the Al Barokah Oyster Mushroom Cultivation Group is the right step to motivate people's business appetite.  As a result of marketing management training through social media, the Oyster Mushroom Cultivation group has been able to create accounts on social media such as Facebook and Instagram, and they have been able to post and promote Oyster Mushroom products through social media and they have been able to improve the quality of their packaging.

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References

DRPM. 2018. Panduan Penelitian dan Pengabdian kepada Masyarakat Edisi XII. Direktorat Riset dan Pengabdian Masyarakat. Direktorat Jenderal Penguatan Risetdan Pengembangan Kemenristekdikti.

Permenristekdikti Nomor 42 Tahun 2016 Pengukuran dan Penetapan Tingkat Kesiapterapan Teknologi (Technology Readiness Level)

Renstra LPPM. 2020. Rencana Strategis Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Sultan Ageng Tirtayasa.

Renstra Untirta. 2019. Peraturan Rektor Universitas Sultan Ageng Tirtayasa Nomor 13 Tahun 2019. Rencana Strategis Renstra Universitas Sultan Ageng Tirtayasa Tahun 2019-2023.

Additional Files

Published

2022-07-31

How to Cite

Nistia Sari, T., Affifatusholihah, L. ., & Agusetiawan Shavab, F. . (2022). Marketing Management Training Through Social Media At Msme’s of Al Barokah Oyster Mushroom Cultivation Group in Serang Regency. MOVE: Journal of Community Service and Engagement, 1(6), 174–178. https://doi.org/10.54408/move.v1i6.116

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Section

Articles