Utilization of Technology in MSME Marketing Strategy Through Digital Media
DOI:
https://doi.org/10.54408/move.v4i1.393Keywords:
Digital Marketing, Social Media, Marketing, Technology, MSMEsAbstract
Micro, Small, and Medium Enterprises (MSMEs) increasingly use digital marketing to increase visibility, competitiveness, and turnover. The methods used in this community service include lectures, question and answer, and promotional simulations with social media. This program aims to train MSMEs in using digital technology for marketing. The discussion in this article is the application of digital marketing strategies and it is hoped that this training will have an impact on the skills of MSMEs players so they can carry promotions effectively and efficiently.
Downloads
References
Ahmad, S. Z., & Abdul Rani, N. S. (2022). The Role of Social Media in Small and Medium Enterprises (SMEs): Evidence from Indonesia. Journal of Small Business and Enterprise Development, 29(3), 345–359.
Handayani, P. W., & Putri, N. A. (2023). The Impact of Social Media Usage on SMEs’ Marketing Performance: A Study in Indonesia. Journal of Business and Entrepreneurship, 17(1), 78–92.
Joshi, S., & Sharma, M. (2022). Sustainable Performance through Digital Supply Chains in Industry 4.0 Era: Amidst the Pandemic Experience. Sustainability (Switzerland), 14(24), 1–25. https://doi.org/10.3390/su142416726
Kusuma, R., & Nugroho, A. (2021). Challenges in Implementing Digital Marketing Among SMEs in Indonesia. Journal of Digital Marketing and Innovation, 9(1), 55–68.
Purnomo, H., & Widyastuti, R. (2022). Factors Affecting the Adoption of Digital Marketing in Indonesian SMEs. International Journal of Small Business Management, 14(2), 102–119.
Setyowati, N., Masyhuri, M., Mulyo, J., & Irham, I. (2024). Motivational factors and the impact of e-commerce adoption on business performance: Evidence from traditional drink SMEs in Indonesia. International Journal of Data and Network Science, 8(3), 1689–1700.
Widodo, W., & Sari, R. P. (2023). Digital Literacy as a Key for SMEs Competitiveness in Indonesia. Journal of Business Innovation and Research, 10(4), 215–229.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Arum Wahyuni Purbohastuti, Solehatin Ika Putri, Widya Nur Bhakti Pertiwi, Muhammad Johan Widi Kusyanto, Edwin Perdana Adiwijaya
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
