Vol. 4 No. 4 (2025): March 2025
Open Access
Peer Reviewed

Utilization of OSS, QRIS, and GMAPS Platform in Digitalizing MSEMs in Tamansari Village, Serang

Authors

Arum Wahyuni Purbohastuti , Didik Aribowo , Widya Nur Bhakti Pertiwi , Muhammad Johan Widi Kusyanto , Farah Putri Wenang Lusianingrum

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Received: 2025-02-07
Accepted: 2025-02-09
Published: 2025-03-29

Abstract

MSME players in Tamansari Village, Serang Regency still market their products conventionally. The objectives of this training include obtaining a business permit, making payments with Qris, and displaying business points on GMAPS. The method for carrying out activities in this service is training accompanied by assistance for direct practice and questions and answers. The training activities produced positive outcomes where MSME actors received business permits, registered with Qris, and displayed location points on GMAPS.

 

Keywords:

Marketing Digitalization Business License Qris GMAPS

References

(OJK), O. J. K. (2021). QRIS Sebagai Sistem Pembayaran Digital di Indonesia.

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Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. https://doi.org/10.1016/j.ijinfomgt.2020.102168

Hidayah, K. (2020). Implementasi Strategi Komunikasi Pemasaran PT Bukalapak Dalam Mengembangkan UMKM Melalui Online Market Place.

Kementerian Koperasi dan UKM RI. (2022). Transformasi Digital UMKM: Strategi dan Implementasi.

Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123(February 2020), 642–656. https://doi.org/10.1016/j.jbusres.2020.10.033

Author Biographies

Arum Wahyuni Purbohastuti, Universitas Sultan Ageng Tirtayasa

Author Origin : Indonesia

Didik Aribowo, Universitas Sultan Ageng Tirtayasa

Author Origin : Indonesia

Widya Nur Bhakti Pertiwi, Universitas Sultan Ageng Tirtayasa

Author Origin : Indonesia

Muhammad Johan Widi Kusyanto, Universitas Sultan Ageng Tirtayasa

Author Origin : Indonesia

Farah Putri Wenang Lusianingrum, Universitas Sultan Ageng Tirtayasa

Author Origin : Indonesia

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How to Cite

Purbohastuti, A. W., Aribowo, D. ., Pertiwi, W. N. B. ., Kusyanto, M. J. W. ., & Lusianingrum, F. P. W. . (2025). Utilization of OSS, QRIS, and GMAPS Platform in Digitalizing MSEMs in Tamansari Village, Serang . MOVE: Journal of Community Service and Engagement, 4(4), 111–116. https://doi.org/10.54408/move.v4i4.420

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