Utilization of OSS, QRIS, and GMAPS Platform in Digitalizing MSEMs in Tamansari Village, Serang
DOI:
https://doi.org/10.54408/move.v4i4.420Keywords:
Marketing, Digitalization, Business License, Qris, GMAPSAbstract
MSME players in Tamansari Village, Serang Regency still market their products conventionally. The objectives of this training include obtaining a business permit, making payments with Qris, and displaying business points on GMAPS. The method for carrying out activities in this service is training accompanied by assistance for direct practice and questions and answers. The training activities produced positive outcomes where MSME actors received business permits, registered with Qris, and displayed location points on GMAPS.
Downloads
References
(OJK), O. J. K. (2021). QRIS Sebagai Sistem Pembayaran Digital di Indonesia.
Business, G. M. (2022). Panduan Optimalisasi Bisnis di Google Maps.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Hidayah, K. (2020). Implementasi Strategi Komunikasi Pemasaran PT Bukalapak Dalam Mengembangkan UMKM Melalui Online Market Place.
Kementerian Koperasi dan UKM RI. (2022). Transformasi Digital UMKM: Strategi dan Implementasi.
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123(February 2020), 642–656. https://doi.org/10.1016/j.jbusres.2020.10.033
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Arum Wahyuni Purbohastuti, Didik Aribowo, Widya Nur Bhakti Pertiwi, Muhammad Johan Widi Kusyanto, Farah Putri Wenang Lusianingrum

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.