The Influence of Digital Marketing and Service Quality on Customer Loyalty at Cafe Storyline in Palopo City

Afia Utari; Muhammad Aqsa; Putri Dewintari

doi:10.54408/jabter.v5i4.582

Authors

Afia Utari Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Palopo
Muhammad Aqsa Fakultas Ekonomi dan Bisnis, Muhammadiyah University of Palopo
Putri Dewintasi Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Palopo

DOI:

https://doi.org/10.54408/jabter.v5i4.582

Keywords:

Digital Marketing, Quality Se, Satisfaction Customer

Abstract

Digital marketing today This play a role important in introduce A products and reach customer in a way directly . Digital marketing techniques have the potential big in increase preference customer in buy something products , especially among child young people who tend to easy adapt with digital systems . Research This done in frame know influence digital marketing and quality service to loyalty Customers of Storyline Cafe in Palopo City . Research using primary data in the form of questionnaire to 100 respondents . Research results with analysis regression simple show influential digital marketing direct positive and significant to loyalty customers , but quality service No influential direct to loyalty . In No direct , digital marketing and quality service influential significant to loyalty through satisfaction customer .

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