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• The Effect of Social Media Services on MSMEs Business Turnover Mediated by Customer Engagement Variables at Food and Beverage MSMEs in Balikpapan City

  Nelly Turuallo , Etty Soesilowati , Thomas Soseco

  629-644

  2025-04-23

  Statistics: 286

• Demystifying Digital Influence: TikTok and E-WOM in Shaping Purchase Intention via Brand Equity

  Jeany Aurieal Liberty Carandy , Citra Kusuma Dewi

  910-927

  2025-08-09

  Statistics: 276

• Business Development Strategy of KALN: A Community-Based Men’s Activewear Brand in Indonesia

  Lila Almira , Nugraha Saefudin

  322-328

  2025-12-01

  Statistics: 155

• The Role of Digital Managerial Intervention in Micro and Small Business Empowerment: An Empowerment Theory Perspective

  Victorio Chipta Gregory Manus , Agung Winarno , Agus Hermawan

  518-525

  2026-02-28

  Statistics: 138