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• Marketing Dashboard as an Early Warning on PR. Gagak Hitam

  Aang Afandi , Nurafni Eltivia , Siti Holifahtus Sakdiyah

  157-168

  2022-11-23

  Statistics: 780

• The Role of Green Marketing, Marketing Mix 4p, And Distribution Channels in Enhancing Competitiveness of Organic Agricultural Product in Luwu Regency

  Auliyah Nur Faisal , Haedar , Altri Wahida

  638-650

  2026-04-30

  Statistics: 74

• The Impression of Marketing Mix 7P, Influencer Marketing, Brand Ambassador, and Discount Promotion on Interest in Purchasing Wardah Cosmetic Products in Palopo

  Tifani Aulia , Edy Marzudi , Putri Dewintari , Antong

  933-945

  2026-06-10

  Statistics: 170

• Storytelling Marketing and e-Wom: Effects On Purchase Decision Through Brand Image (HMNS Parfume Users)

  Abdillah Agustya Siwi Nashiroh , Sudarmiatin , Agus Hermawan

  751-767

  2025-06-17

  Statistics: 798

• The Role of Digital Literacy and Social Media in the Effectiveness of MSME Digital Marketing through Consumer Trust

  Surahman Herman , Muhammad Aqsa , Junaidi

  972-986

  2026-06-10

  Statistics: 60

• Marketing Strategy, Competitive Advantage and Marketing Performance : Study of Small Medium- Size Enterprises At Ancol

  Maulana Ichsan , Naili Farida , Sari Listyorini

  285-301

  2022-02-28

  Statistics: 896

• The Influence of Influencer Marketing and Store Atmosphere on Purchase Decision through Purchase Intention as Intervening Variable A Case Study on Café Consumers in Malang City

  Rif’atul Khusnia , Heri Pratikto , Wening Patmi Rahayu

  459-471

  2025-02-16

  Statistics: 735

• The Influence of Digital Marketing and Service Quality on Customer Loyalty at Cafe Storyline in Palopo City

  Afia Utari , Muhammad Aqsa , Putri Dewintasi

  628-637

  2026-04-30

  Statistics: 87

• Digital Marketing Literacy as A Mediation of Online Business Readiness Influenced by Entrepreneurship Education (Study on Business Operators in Malang Raya)

  Brian Wicaksono Ardiansyah , F. Danardana Muwarni , Ludi Wishnu Wardana , Farij Ibadil Maula

  646-664

  2023-08-06

  Statistics: 885

• Brand Trust as Mediator Between Influencer Marketing, Brand Image, and Repurchase Intention at Rabbani

  Yuliantika Dwi Lestari , Ryan Kurniawan

  265-278

  2025-12-01

  Statistics: 834

• The Influence of Media Marketing Social to Generation Z Purchase Decisions Through Brand Engagement and Personalization on Brand Planet Surf in City Palopo

  Hiskiah , Muhammad Aqsa , Edi Mazudi

  987-1002

  2026-06-10

  Statistics: 164

• Enhancing Competitive Advantage Through Marketing Strategies: A Multi-Site Study of Pakesang, Tanawan, Ummi Habibie

  Indri Safitri , Agus Hermawan , Ely Siswanto

  865-885

  2025-08-09

  Statistics: 162

• Implementation of Digital Marketing through Social Media to Increase The Number of Visits at Ujung Suso Beach Tourism, East Luwu District

  Agus Syam , Fenly Crosby Cloria Dajo , Asmayanti , Muhammad Jufri , Nur Halim

  581-588

  2024-06-20

  Statistics: 266

• Proposed Social Media Marketing Strategy to Increase Brand Awareness And Purchase Intention For Indonesia Muslim Brand (Case of Local Brand Irna La Perle)

  Ratu Tifa Prima Tasya , Novika Candra Astuti

  85-98

  2025-10-13

  Statistics: 522

• The Effect of Digital Marketing, Social Media Interaction, and Influencers on The Intention to Purchase Skincare Products, With Brand Awareness as A Mediating Variable, Within the Shopee User Community Among Millennials in Surabaya

  Henik Dwi Purwatiningsih , Ike Kudyah Rachmawati , Tri Wahyuni

  875-887

  2026-06-28

  Statistics: 62

• The Effect of Entrepreneurship, Social Media, and Partnership Orientation on Marketing Performance through Competitive Advantage (In Small and Medium Enterprises Malang Regency)

  Anggraeni Kharimatuz Zahro , Heri Praktikno , Agung Winarno

  70-83

  2023-10-10

  Statistics: 484

• The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang

  Nurul Hildha Afifa , Heri Pratikto , Titis Shinta Dhewi

  845-864

  2025-08-09

  Statistics: 277

• Strategy for Implementing Digital Marketing (Case Study of a Coconut Fruit Expedition Business in Makassar City)

  Agus Syam , Raflianto R , Andika Isma

  431-437

  2024-04-18

  Statistics: 365

• The Influence of Digital Marketing and Entrepreneurial Experience on the Success of Culinary Businesses in Malang City, Mediated by Business Creativity

  Naim , Rusno , Adi Suroso

  564-576

  2026-02-28

  Statistics: 79

• Optimizing Social Media as a Marketing Media for Kampoeng Farmers' Coffee Products (Case Study of PT. Galang Smart Indonesia)

  Agus Syam , Sri Yuniarti , Andhika Isma

  59-66

  2024-10-30

  Statistics: 227

• The Influence of Social Media Marketing Adoption, Information Quality and Digital Culture on Political Engagement

  Dea Ananda Tanan , Rahmad Solling Hamid , Muhammad Iqbal

  837-849

  2026-06-28

  Statistics: 35

• The Role of Artificial Intelligence, Virtual Influencers, and Chat Bots In Improving Generation Z Customer Experience on Social Media Platforms

  Aiska Vairana , Rahmad Solling Hamid , I Ketut Patra

  1027-1040

  2026-08-26

  Statistics: 6

• Demystifying Digital Influence: TikTok and E-WOM in Shaping Purchase Intention via Brand Equity

  Jeany Aurieal Liberty Carandy , Citra Kusuma Dewi

  910-927

  2025-08-09

  Statistics: 276

• Transformation of Sound System Rental Services MSMEs Through Comprehensive Assistance: Case Study of "The Ndee Sound System"

  Januar Ika Christianadi , Agung Winarno , Agus Hermawan

  439-447

  2026-02-28

  Statistics: 134

• Feasibility of My Chicken Restaurant Business Development in Bulukumba Regency

  Agus Syam , Wiwi Pertiwi , Nur Halim , Muhammad Jufri , Sudarmi

  438-444

  2024-04-18

  Statistics: 257