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• The Influence of Interactive Content and Influencers on The Purchase Decisions of Micro, Small, and Medium Enterprises in Palopo City

  Nia Ramadani , Muhammad Aqsa , Jumawan Jasman

  921-932

  2026-06-30

  Statistics: 39

• The Role of Artificial Intelligence, Virtual Influencers, and Chat Bots In Improving Generation Z Customer Experience on Social Media Platforms

  Aiska Vairana , Rahmad Solling Hamid , I Ketut Patra

  1027-1040

  2026-08-26

  Statistics: 3

• The Effect of Digital Marketing, Social Media Interaction, and Influencers on The Intention to Purchase Skincare Products, With Brand Awareness as A Mediating Variable, Within the Shopee User Community Among Millennials in Surabaya

  Henik Dwi Purwatiningsih , Ike Kudyah Rachmawati , Tri Wahyuni

  875-887

  2026-06-28

  Statistics: 59

• Brand Trust as Mediator Between Influencer Marketing, Brand Image, and Repurchase Intention at Rabbani

  Yuliantika Dwi Lestari , Ryan Kurniawan

  265-278

  2025-12-01

  Statistics: 833

• The Influence of Influencer Marketing and Store Atmosphere on Purchase Decision through Purchase Intention as Intervening Variable A Case Study on Café Consumers in Malang City

  Rif’atul Khusnia , Heri Pratikto , Wening Patmi Rahayu

  459-471

  2025-02-16

  Statistics: 734