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• The Influence of Influencer Marketing and Store Atmosphere on Purchase Decision through Purchase Intention as Intervening Variable A Case Study on Café Consumers in Malang City

  Rif’atul Khusnia , Heri Pratikto , Wening Patmi Rahayu

  459-471

  2025-02-16

  Statistics: 857

• Storytelling Marketing and e-Wom: Effects On Purchase Decision Through Brand Image (HMNS Parfume Users)

  Abdillah Agustya Siwi Nashiroh , Sudarmiatin , Agus Hermawan

  751-767

  2025-06-17

  Statistics: 980

• The Influence of Media Marketing Social to Generation Z Purchase Decisions Through Brand Engagement and Personalization on Brand Planet Surf in City Palopo

  Hiskiah , Muhammad Aqsa , Edi Mazudi

  987-1002

  2026-06-10

  Statistics: 279

• Analysis of the Effect Service Quality on Purchase Decisions through Trust and Word of Mouth

  Agil Wahyudi , Sudarmiatin , Titis Shinta Dhewi

  512-526

  2023-06-01

  Statistics: 743

• The Influence of Celebrity Endorser, Brand Image and Service Quality on Purchase Decision in Tokopedia with Consumer Trust as Intervening Variables

  Ratih Ratnasari , Agus Hemawan , Agung Winarno

  619-637

  2023-08-06

  Statistics: 1163