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• The Role of Digital Literacy and Social Media in the Effectiveness of MSME Digital Marketing through Consumer Trust

  Surahman Herman , Muhammad Aqsa , Junaidi

  972-986

  2026-06-10

  Statistics: 55

• The Effect of Social Media Services on MSMEs Business Turnover Mediated by Customer Engagement Variables at Food and Beverage MSMEs in Balikpapan City

  Nelly Turuallo , Etty Soesilowati , Thomas Soseco

  629-644

  2025-04-23

  Statistics: 286

• Optimizing Social Media as a Marketing Media for Kampoeng Farmers' Coffee Products (Case Study of PT. Galang Smart Indonesia)

  Agus Syam , Sri Yuniarti , Andhika Isma

  59-66

  2024-10-30

  Statistics: 226

• The Effect of Entrepreneurship, Social Media, and Partnership Orientation on Marketing Performance through Competitive Advantage (In Small and Medium Enterprises Malang Regency)

  Anggraeni Kharimatuz Zahro , Heri Praktikno , Agung Winarno

  70-83

  2023-10-10

  Statistics: 483

• The Influence of Media Marketing Social to Generation Z Purchase Decisions Through Brand Engagement and Personalization on Brand Planet Surf in City Palopo

  Hiskiah , Muhammad Aqsa , Edi Mazudi

  987-1002

  2026-06-10

  Statistics: 160

• The Effect of Digital Marketing, Social Media Interaction, and Influencers on The Intention to Purchase Skincare Products, With Brand Awareness as A Mediating Variable, Within the Shopee User Community Among Millennials in Surabaya

  Henik Dwi Purwatiningsih , Ike Kudyah Rachmawati , Tri Wahyuni

  875-887

  2026-06-28

  Statistics: 59

• Utilization of E-commerce and Social Media to Support Sustainable Business: Systematic Literature Review

  Edy Triono , Atri Yunita Nurjayanti , Andy Prasetyowati , Ludi Wishnu Wardana , Fulgentius Danardana Murwani

  674-687

  2024-08-30

  Statistics: 517

• The Influence of Social Media Marketing Adoption, Information Quality and Digital Culture on Political Engagement

  Dea Ananda Tanan , Rahmad Solling Hamid , Muhammad Iqbal

  837-849

  2026-06-28

  Statistics: 33

• The Influence of Financial Literacy, Hedonism Lifestyle, Social Media, on Financial Management of Students of The Pharmacy Study Program, Muhammadiyah University of Palopo

  Sarinayanti , Asriany , Riyanti

  822-836

  2026-06-28

  Statistics: 55

• Proposed Social Media Marketing Strategy to Increase Brand Awareness And Purchase Intention For Indonesia Muslim Brand (Case of Local Brand Irna La Perle)

  Ratu Tifa Prima Tasya , Novika Candra Astuti

  85-98

  2025-10-13

  Statistics: 522

• Demystifying Digital Influence: TikTok and E-WOM in Shaping Purchase Intention via Brand Equity

  Jeany Aurieal Liberty Carandy , Citra Kusuma Dewi

  910-927

  2025-08-09

  Statistics: 272

• The Influence of Knowledge, Social Media, and Investment Motivation on Investment Interest among the Millennial Generation in Palopo City

  Anugrah Riskullah Ramadhan , Jumawan Jasman , Sahrir

  425-438

  2026-02-28

  Statistics: 104

• The Influence of Social Presence on Purchase Intention in Live Video Commerce (Empirical Study in Bandung City)

  Anida Juliana Putri , Syahputra , Mahir Pradana

  121-130

  2024-10-30

  Statistics: 840

• The Role of Artificial Intelligence, Virtual Influencers, and Chat Bots In Improving Generation Z Customer Experience on Social Media Platforms

  Aiska Vairana , Rahmad Solling Hamid , I Ketut Patra

  1027-1040

  2026-08-26

  Statistics: 3

• Implementation of Digital Marketing through Social Media to Increase The Number of Visits at Ujung Suso Beach Tourism, East Luwu District

  Agus Syam , Fenly Crosby Cloria Dajo , Asmayanti , Muhammad Jufri , Nur Halim

  581-588

  2024-06-20

  Statistics: 266

• The Influence of Financial Literacy and Financial Attitude on Financial Management of Generation Z in Suli District

  Nur Azila , Hapid , Samsul Bachri

  67-74

  2025-10-13

  Statistics: 167

• The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang

  Nurul Hildha Afifa , Heri Pratikto , Titis Shinta Dhewi

  845-864

  2025-08-09

  Statistics: 276

• Brand Trust as Mediator Between Influencer Marketing, Brand Image, and Repurchase Intention at Rabbani

  Yuliantika Dwi Lestari , Ryan Kurniawan

  265-278

  2025-12-01

  Statistics: 833