Search

Search Results

• The Role of Digital Literacy and Social Media in the Effectiveness of MSME Digital Marketing through Consumer Trust

  Surahman Herman , Muhammad Aqsa , Junaidi

  972-986

  2026-06-10

  Statistics: 303

• The Influence of Digital Marketing and Service Quality on Customer Loyalty at Cafe Storyline in Palopo City

  Afia Utari , Muhammad Aqsa , Putri Dewintasi

  628-637

  2026-04-30

  Statistics: 245

• Digital Marketing Literacy as A Mediation of Online Business Readiness Influenced by Entrepreneurship Education (Study on Business Operators in Malang Raya)

  Brian Wicaksono Ardiansyah , F. Danardana Muwarni , Ludi Wishnu Wardana , Farij Ibadil Maula

  646-664

  2023-08-06

  Statistics: 1076

• Implementation of Digital Marketing through Social Media to Increase The Number of Visits at Ujung Suso Beach Tourism, East Luwu District

  Agus Syam , Fenly Crosby Cloria Dajo , Asmayanti , Muhammad Jufri , Nur Halim

  581-588

  2024-06-20

  Statistics: 361

• The Effect of Digital Marketing, Social Media Interaction, and Influencers on The Intention to Purchase Skincare Products, With Brand Awareness as A Mediating Variable, Within the Shopee User Community Among Millennials in Surabaya

  Henik Dwi Purwatiningsih , Ike Kudyah Rachmawati , Tri Wahyuni

  875-887

  2026-06-28

  Statistics: 174

• The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang

  Nurul Hildha Afifa , Heri Pratikto , Titis Shinta Dhewi

  845-864

  2025-08-09

  Statistics: 496

• The Influence of Social Media Marketing Adoption, Information Quality and Digital Culture on Political Engagement

  Dea Ananda Tanan , Rahmad Solling Hamid , Muhammad Iqbal

  837-849

  2026-06-28

  Statistics: 250

• Strategy for Implementing Digital Marketing (Case Study of a Coconut Fruit Expedition Business in Makassar City)

  Agus Syam , Raflianto R , Andika Isma

  431-437

  2024-04-18

  Statistics: 564

• The Influence of Influencer Marketing and Store Atmosphere on Purchase Decision through Purchase Intention as Intervening Variable A Case Study on Café Consumers in Malang City

  Rif’atul Khusnia , Heri Pratikto , Wening Patmi Rahayu

  459-471

  2025-02-16

  Statistics: 859

• The Influence of Digital Marketing and Entrepreneurial Experience on the Success of Culinary Businesses in Malang City, Mediated by Business Creativity

  Naim , Rusno , Adi Suroso

  564-576

  2026-02-28

  Statistics: 247

• Enhancing Competitive Advantage Through Marketing Strategies: A Multi-Site Study of Pakesang, Tanawan, Ummi Habibie

  Indri Safitri , Agus Hermawan , Ely Siswanto

  865-885

  2025-08-09

  Statistics: 287

• Proposed Social Media Marketing Strategy to Increase Brand Awareness And Purchase Intention For Indonesia Muslim Brand (Case of Local Brand Irna La Perle)

  Ratu Tifa Prima Tasya , Novika Candra Astuti

  85-98

  2025-10-13

  Statistics: 677

• Transformation of Sound System Rental Services MSMEs Through Comprehensive Assistance: Case Study of "The Ndee Sound System"

  Januar Ika Christianadi , Agung Winarno , Agus Hermawan

  439-447

  2026-02-28

  Statistics: 326

• The Influence of Interactive Content and Influencers on The Purchase Decisions of Micro, Small, and Medium Enterprises in Palopo City

  Nia Ramadani , Muhammad Aqsa , Jumawan Jasman

  921-932

  2026-06-30

  Statistics: 122

• Demystifying Digital Influence: TikTok and E-WOM in Shaping Purchase Intention via Brand Equity

  Jeany Aurieal Liberty Carandy , Citra Kusuma Dewi

  910-927

  2025-08-09

  Statistics: 387

• The Role of Artificial Intelligence, Virtual Influencers, and Chat Bots In Improving Generation Z Customer Experience on Social Media Platforms

  Aiska Vairana , Rahmad Solling Hamid , I Ketut Patra

  1027-1040

  2026-08-26

  Statistics: 178

• Sustaining Culinary Legacies: Innovation and Sustainability in the Management of Legendary Culinary Businesses

  Greeneza Armyes Hinggilta Inlando , Sri Hartati

  715-729

  2025-06-17

  Statistics: 400

• The Impact of the Relocation of the National Capital City (IKN) of the Archipelago on the Increased Income of MSMEs in Balikpapan City

  Indrayani

  928-935

  2025-08-09

  Statistics: 2273

• Business Development Strategy of KALN: A Community-Based Men’s Activewear Brand in Indonesia

  Lila Almira , Nugraha Saefudin

  322-328

  2025-12-01

  Statistics: 316